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Business Advice/Marketing
Why do successful and savvy business owners still ask this question?
The most fundamental reason is they are (quite understandably) consumed with their own business and can't get outside it long enough to understand the benefits. When they...
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Business Advice/Marketing
Businesses reach plateaus and moving beyond them can be a challenge.
You've invested a great deal of time and money creating an excellent business identity and bringing it online and elswehere in an ordered and appealing way. Your web guys...
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Business Advice/Marketing
It's surprising how many businesses think that social media is "Not for them" or "Not relevant to their business". Social media is nothing new it's just a way of communicating. Like any other form of communication you have choices to make: when, to...
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Business Advice/Marketing
....is to get the fundamentals in place as soon as possible. Take a good hard look at your audience and ask yourself what they will want to buy from you and then present your services clearly and in a way that they will find engaging. Most startups...
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Business Advice/Marketing
Marketing a business is not free and should never be attempted on a shoestring. There seems to be a worrying trend, particularly in a currently harsh economic climate, for self acclaimed gurus and assorted marketing pundits to constantly tell small...
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Business Advice/Marketing
If you run a business you will have asked yourself this question....but maybe you have to ask the right people to get the answer. Businesses are over run with conflicting messages about what they need to do and they all seem to come from...
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Business Advice/Marketing
These Marketing mistakes are all too easy to make, so watch out for them:
Run without a plan - having no marketing plan means you could be wasting your resources on activities that simply don't deliver. You could be sending the wrong message to...
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Business Advice/Marketing
Planning
Your marketing success will generally be relative to your planning effort. A clear plan that gets delivered offers some key benefits to a business.
Budgetary Control
Clarity of Purpose (Strategy)
Consistent Delivery (Tactics)...
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